I wrote my first HTML in 1997 at the request of my boss at the time and began playing around with it by experimenting with my personal website. I wrote my first professional quality site in 2002 in exchange for Chiropractic services. Two important events followed: I met Steve Scheinberg of Front End Tech, who taught me the basics of Search Engine Optimization and I a naturopath invited me to become her business partner in order to handle the technical details of Tom Antion's E-Book Internet Marketing Plan. We continued working together when we took the Internet Marketing course offered by Tom's now-deceased mentor, Corey Rudl. I also had the good fortune to meet and start working with Jessie Brader, who was already acquainted with several of my mentors and an Internet Marketing expert in her own right. In early 2008 I took the most up-to-date Internet Marketing course, SMARTS (Social MARketing Traffic Strategy) and have been integrating and building on what I learned since.
Given my experience in the alternative health care modalities, personal development, body-centered disciplines, it was natural for me to focus on serving those communities as a webmaster. However, I noticed that quite often I needed to explain to clients how they were laboring under mistaken assumptions and exactly why they would do well to take my advice.
The fact is, the internet is under constant development and the rules for success are changing all the time. Methods that worked only a few years ago (such as webrings, keyword packing and using a newsletter as an opt-in incentive) have become effectively obsolete and have been replaced with new technology (blogs, podcasts, videos and social networking sites to name a few). It is easy to misunderstand the implications of the new technology and to run awry of the rules for effective use.
On the positive side, the costs of setting up a business on the internet have dropped dramatically. Odds are the greatest expense might be hiring a graphic designer, since new technological advances are minimizing the need for a webmaster, or expensive hosting.
Why Do I Call It "The Working Girl's Web Guide?"
Simple. It was my female clients that encouraged me to set down my advice in this form.
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1 comment:
Right the point. Thanks for your nice information. As well as other marketing system chiroparctic marketing system should be well defined, targeted and verified. The good news is online marketing tools are very easy to reach and have advantage.
Chiropractic Internet Marketing
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